Ever seen a board shaped out of cigarettes? Yes? A few years ago a whip of similar genetic makeup did the rounds. And here's a fresh take on the initial design. This time it's thousands of cig butts, taken from Californian beaches and meshed into the foam of a keel-finned fish board, with a little bit of detail on the under side. And here's Jack Johnson putting it on rail to raise awareness about our wasteful society. It's a profound message.