No Bidders for Titans of Mavericks Auction

Matt Rott

by on

Updated 26d ago

Remember that time when Cartel Management screwed up everything they could possibly screw up with the Titans of Maverick’s event?

Then after that, when they went bankrupt, and the event was cancelled for the year (and the foreseeable future)? And finally, a month ago, when they announced an auction on May 31, where they would sell off all of the assets of the event, including (supposedly) the permit to run the event?

There was widespread interest in the auction, we were told—although we should have learned years ago not to believe any of the hype coming out of the organisation.

Well according to NBCBayArea, that interest wasn’t near as widespread as Cartel wanted everyone to think. In fact, it wasn’t widespread at all, because the auction has been cancelled due to the fact that there were no actual bidders.

Now this doesn’t come as a surprise for those close to the situation. When I spoke to the local crew in Half Moon Bay last month, they scoffed at the idea that Cartel would actually be able to sell off anything, let alone the permit (which is sort of floating in legal limbo at the moment).

The Titans event has faced a colourful history. With the event's death rattle nigh, is it time for the WSL to step in and pick it up?

The Titans event has faced a colourful history. With the event's death rattle nigh, is it time for the WSL to step in and pick it up?

© 2017 - Audrey Lambidakis

And I guess it shouldn’t have come as a surprise to any of the rest of us either. As Half Moon Bay Harbor Commissioner Sabrina Brenner said about the cancellation of the auction, “This is a strategic retreat because no one bid on what appears to be a worthless asset."

But we surfers know that Mavs itself is not a worthless asset. As far as big wave spots (and big wave events) go, it’s about as exciting as they come. And it is has become even more relevant now that the Big Wave Tour will only include three events in it’s 2017 schedule. With Cartel Management fast running out of options, will the WSL step in and scoop up the event? We will keep you posted as this unfortunate farce of a situation continues to unfold.

Cover shot: Audrey Lambidakis


Matt Rott

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