IT’S official and it comes with a sweet vid, John John Florence has stuck the H of Hurley on his nose.
After 15-ish-years with O’Neill, JJF has jumped ship to the new look Hurley team backed by the Nike Dollar. Reportedly it is a 10-year-deal in the lower multiple of millions which is only slightly more than we pay the MSW tea boy.
Kelly Slater’s manager, Terry Hardy, recently signed up Florence to his management company and is also heading-up ZoSea the agency taking over the current ASP World Tour in 2013.
This deal places a grom who grew up in a tiny house near Pipeline at the vanguard of pro surfing and presumably Mom John and brothers Ivan and Nathan are pleased.
Welcome to the plateau. It's where we gather to watch Yago Dora soar above our heads.
These are the fortunate few. Many epic sessions have fallen by the wayside, victims to our ruthless monthly culls, but the results are wondrous to behold.
Patagonia is a challenging lover, said the English novelist, Bruce Chatwin. It haunts you, it bewitches you, it wraps you in its arms and does not let you go.
Welcome to the winners' podium. The cream of February lies before you in four spectacular Atlantic sessions, big barrels being the theme.
The symbiosis of surfer and winter. The Astray Collective and Finisterre bring you a short narrated by Matt Smith and produced by Mickey Smith