IT’S official and it comes with a sweet vid, John John Florence has stuck the H of Hurley on his nose.
After 15-ish-years with O’Neill, JJF has jumped ship to the new look Hurley team backed by the Nike Dollar. Reportedly it is a 10-year-deal in the lower multiple of millions which is only slightly more than we pay the MSW tea boy.
Kelly Slater’s manager, Terry Hardy, recently signed up Florence to his management company and is also heading-up ZoSea the agency taking over the current ASP World Tour in 2013.
This deal places a grom who grew up in a tiny house near Pipeline at the vanguard of pro surfing and presumably Mom John and brothers Ivan and Nathan are pleased.
A cacophony of bells reverberated around the sandstone cliffs of Bells Beach on Wednesday, announcing the wins of two wholly unsurprising victors.
The Approaching Lines Festival is a three-night extravaganza showcasing the cream of UK and International surf filmmaking.
Two Argentinian brothers journey into the myth infused archipelago of Patagonia.
Drawn in by the ugly perfection of P-Pass, Alex and Koa Smith journeyed to those isolated dots of sand in the western Pacific and ended up scoring one of the best sessions of the year.
Ferg talks about his eclectic quiver of surfboards before putting them through their paces in some of the best waves the North Atlantic has to offer